Brands Kingdom supplies Hong Kong’s largest selection of wholesale confectionery — from iconic chocolate brands like Ferrero Rocher, Kinder, and KitKat to viral American candy including Nerds Gummy Clusters and Mr. Beast Feastables. Below is a complete buyer’s guide to the confectionery range available for B2B ordering through Brands Kingdom.
Why Stock Premium Confectionery?
Confectionery is one of the highest-margin, fastest-turning product categories in retail. In Asia-Pacific, the confectionery market is projected to exceed USD 60 billion by 2026, driven by demand for premium international brands. For retailers, stocking recognisable global brands reduces customer hesitation and drives impulse purchases — making confectionery a cornerstone of any FMCG assortment.
Complete Confectionery Brand Directory
Ferrero Group — Rocher, Kinder, Raffaello, Nutella
Ferrero is consistently among the top-selling confectionery groups in Asia. Available through Brands Kingdom:
- Ferrero Rocher — 200g, 300g, mixed gift boxes
- Kinder Joy 20g — individually wrapped, ideal for checkout display
- Raffaello — premium coconut almond spheres
- Nutella Spread — 250g, 350g, 750g, 950g, 1kg
- Nutella B-Ready — wafer bars in T6/T4/T2 pack formats
- Nutella Biscuits — 304g bags, 166g tubes
Nestlé — KitKat, Coffee Mate
- KitKat Spread (3kg professional catering format)
- Lotus Biscoff Spread — Creamy & Crunchy 380–400g, 8kg bulk catering
- Kit Kat Chocolate Drink 24 x 33g
Mondelez — Oreo, Milka, Cadbury, Toblerone
- Oreo cookies — multiple formats
- Milka chocolate bars and sharing formats
- Cadbury Dairy Milk — classic and sharing bar sizes
- Toblerone — 100g, 200g, 360g
Mars Inc. — M&Ms, Snickers, Twix, Bounty
- M&Ms — Peanut, Chocolate, and Crispy sharing bags
- Mars / Twix / Bounty Spread — 200g x 6, 350g x 6
- Maltesers — sharing pouches
American Candy — Nerds, Sour Patch Kids, Warheads, Mr. Beast Feastables
American candy is the fastest-growing confectionery segment in Hong Kong retail, fuelled by Gen Z social media demand:
- Nerds Gummy Clusters — 1.65oz x 36, 8oz x 6, 5oz x 12
- Sour Patch Kids Bag — 3.5oz x 36
- Warheads Super Sour — 2oz, 3.5oz, 5oz formats
- Mr. Beast Feastables — 35g x 12/24ct, 60g x 18/10ct
- Reese’s Peanut Butter Cups — 46g x 6 x 48, Thins 7.37oz x 8
- Starburst — 15.06oz sharing bags
Gum & Mints
- Trident Gum — 12 blisters x 72 boxes
- Cobalt Gum 5 — 32g x 10 blisters x 12 trays
- Ice Breakers Ice Cubes — 3.24oz x 4 x 8
- Ice Breakers Mints — 1.3–5oz x 8 x 24
Candy & Gummies
- Haribo — mixed fruit gummies, gold bears
- Skittles Pet Bottle — 12 bottles/cs, 140cs/pallet
- Trolli Gummies — 4.25oz x 12
| Brand Group | Top SKUs | Pack Format | B2B Suitability |
|---|---|---|---|
| Ferrero | Rocher, Kinder Joy, Raffaello | Single / Gift Box / Bulk | Supermarkets, Gifting |
| Mondelez | Oreo, Milka, Toblerone | Sharing / Bar | Supermarkets, C-Stores |
| Mars | M&Ms, Maltesers, Snickers | Sharing Bag / Bar | All Retail |
| American Candy | Nerds, Reese’s, Warheads | Snack / Sharing / Bulk | Specialty, Online |
| Gum & Mints | Trident, Ice Breakers | Blister / Tin | Checkout Display |
Frequently Asked Questions
Q: Can I order mixed confectionery SKUs in one shipment?
A: Mixed-SKU orders are standard here. Ferrero, Mondelez and American candy lines can travel on the same shipment without triggering single-category minimums, which gives retailers room to trial new products before committing shelf space.
Q: Is Brands Kingdom’s wholesale chocolate authentic or grey-market stock?
A: Yes — every line is authentic, sourced direct from verified international manufacturers or their authorised distributors. Nothing in the catalogue comes through unclear-origin grey channels, so what lands in your warehouse matches what you ordered.
Q: Is Ferrero Rocher available for wholesale in Hong Kong?
A: Three Ferrero Rocher formats are stocked — 200g, 300g and gift sets — suitable for retail, gifting and HoReCa applications. Ferrero sits consistently among the top-selling confectionery groups in Asia, so it needs no introduction on your shelf.
Q: What is the best-selling American candy in Hong Kong retail?
A: Currently three SKUs lead the segment: Nerds Gummy Clusters, Reese’s Peanut Butter Cups and Sour Patch Kids. American candy keeps gaining ground in Hong Kong retail, driven by Gen Z social media demand.
Q: Do you supply Mr. Beast Feastables wholesale?
A: If Gen Z footfall is the goal, Feastables comes in 35g (12/24ct) and 60g (18/10ct) — sized for specialty and independent retailers. Ask Brands Kingdom for pricing on either format.
📩 Contact Brands Kingdom for pricing and availability: contactus@brands-kingdom.com | +852 61004291 | www.brands-kingdom.com
Browse our full range of wholesale confectionery and FMCG products, or get in touch with Brands Kingdom for pricing and availability.